Bazooka created the Naya Zest brand name and label - the colourful silhouettes were applied to multiple platforms.

Focusing on the transparency of the new label made of 100% recyclable plastic, Bazooka modernized the brand image and carried it through the whole range.

Bazooka developed a label and English tagline for Naya’s American packaging, celebrating the pure, wild Canadian landscape where Naya draws both its water and its inspiration.

Bazooka updated the logo and, for each flavour and colour, created stylized silhouettes moving within a wave of transparent water.

Bazooka expanded the Naya imagery into new, green packaging that expresses Naya’s commitment to the environment.

Sico launched a new colour palette centred around five themes and wanted to create inspirational brochures that would fire the design imagination of their target market.

Bazooka dared to propose metallic embossing, even though the brochures would be printed in the millions and available for free. Each brochure uses a specific aesthetic approach, combining stunning photos, exuberant typography and accurate paint samples.

Favouring a pared-down, Zen approach, Bazooka designed a series of brochures centred around natural elements photographed on stained wood. Seldom used for this type of product, the close-ups let the viewer fully appreciate the effect of the wood finish on the wood. The new brochures, as beautiful as they are striking, are in high demand and constantly being reprinted.

PPG wanted to revitalize CIL, its entry-level brand, while respecting the brand’s core attribute of affordability.

Bazooka gave the CIL brand a neater, more modern look, accessible to everyone. We created photographic icons and developed an inspiring setting for each finish, imparting a fresh, more urban personality to the range.

Sico launched a superior-quality paint whose name and design needed to reflect its exceptional and aspirational qualities.

The success of this new brand relied on a visual identity that charismatically conveyed its artistic flair. Bazooka created a revolutionary “gallon” of paint featuring hot-stamping, metallic colours and embossing. Along with an inspiring name, the new labels directly target consumers seeking a top-of-the-line product.

Bazooka designed eco-friendly iconography to highlight the beauty, form and function of decorative laminates made from plants.

Bazooka developed an ad campaign based on the concept of texture, shooting the handbags of fashion designer Denis Gagnon, no less, against the tactile laminate backdrops. A real invitation to reach out and touch.

Bazooka developed a series of high-end tools with a fresh, user-friendly look. This fashion-inspired “mix and match” approach invites designers to play and create.

With wood samples shaped like Scrabble tiles, the binder became an invaluable all-in-one tool for designers.

Updated every two years, the brochure reinforces Tafisa’s imagery, whether by promoting new products, leveraging the latest trend or expressing classic elegance.

The agency handled design aspects of the brand’s website.
www.tafisa.ca

Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

Bazooka developed a high-fashion advertising/promo campaign with packaging to match, launching the slogan still used by Para: Gallons of style.

Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

Borrowing accessories from the fashion world, Para reiterates the brand’s timeless, upmarket positioning.

Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

Bazooka’s promotional brochure for doctors and pharmacists stylishly introduced Dermtek’s entire offering.

To highlight the night cream as just one example, Bazooka created a promotion featuring a pillow as satiny-smooth as the cream, and used hot-stamped packaging to instantly attract attention on the shelf.

Bazooka designed the packaging for the 15 products launched by the Reversa brand over the years, developing a colour system and one texture per product to make choosing easy for consumers.

Bazooka created an ultra-feminine poster that subsequently made its way into every dermatologist’s waiting room.

Bazooka ensured brand evolution for the launch of Dermtek’s eye contour product, adding bright colours and playful typography to their iconic white packaging.

Van Houtte wanted to update its logo and merchandising tools, all while respecting its well-recognized imagery.

Bazooka emphasized the brand’s European, gourmet positioning by refining the existing logo and graphics to convey distinction and leadership. A new slogan, still currently used, was created in both French and English. This new identity was then carried throughout the brand, from takeout cups to in-store advertising.

Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

Bazooka developed the entire brand image for this company specializing in experience shopping. An approach using mystery, monochromatic design and the latest printing techniques produced outstanding results.

Bazooka updated the logo and created, from concept through to photography, all the corporate and promotional materials: brochure, business cards, etc.

New branding

A new hotel for urban cats and dogs, Muzo caters to an upscale clientele that values a professional approach and customized service. To establish Muzo’s brand image, Bazooka developed sleek, stylish imagery that expresses affection and a sense of playfulness.

Bazooka carried out the concept, photography and printing for this promotional brochure: a turnkey piece celebrating the beauty and prestige of this New York City location.