514.281.3070

Bazooka is a shiny, red rocket

always keen to shoot for the moon.

Conquests

  • For a creative approach that is sensitive to the brand’s integrity, with an ardent attention to detail… Bazooka is a talented team you can have full confidence in.

    — Yvon Savaria, Marketing Director, Sico

  • Bazooka has combined great creativity and enormous passion to give Naya a modern new look! They have proven, once again, that they can be counted on!

    — Sean Surkis, Vice-president Marketing, Naya Waters Inc.

  • Bazooka goes beyond providing a service. They are truly outstanding business partners and deserve to share in any success we have. If you are committed to excellence, try them.

    — Robert Lavoie, President, Dermtek Pharma

  • All the elements were there to make ‘Les Boys’ a success. All we needed was the image to pull it all together, and Bazooka turned out to be a real team player.

    — Richard Goudreau, President, Melenny Productions

  • For several years now, Bazooka has succeeded in surprising us with refreshing and original concepts! With a great deal of professionalism, Brenda and her team master the art of translating our marketing strategies through creative ideas that give our products the image and the packaging they deserve.

    — Margot Saunier, Brand Manager, Naya Waters Inc.

  • Any creative presentation by the Bazooka team is sure to inspire “ah” and “oh” and “wow” because their audacity always exceeds our expectations. Working with Bazooka is guaranteed to satisfy.

    — Dominique Pépin, Brand Marketing Manager – Consumer Brands – North America, PPG Architectural Coatings Canada, Inc.

  • Working with Bazooka is always such an enjoyable experience! Brenda and her wonderful team are extremely creative, understanding and open-minded – and, best of all… there for you to make sure that in the end you are completely satisfied with your project, whether it be big or small!

    — Anne-Marie Balacki, Senior Marketing Manager, Browns

  • Bazooka captured the brand personality and succeeded in portraying the Ombrelle metaphor with whimsical finesse and distinction.

    — Gilbert Godin, Director of Marketing, L’Oréal / Ombrelle

  • As a new business owner, I am extremely grateful for Bazooka’s bang-on branding. Their talent & vision made it possible for Muzo to quickly position itself in the marketplace.

    — Linda Zago, President, Muzo

  • Bazooka’s successful rebranding brought new life to Crown Diamond and all support material.

    — Nathalie Lambert, Brand Manager, Crown Diamond

  • Bazooka’s personalized service and attention to detail are a wonderful asset in today’s market.

    — Karine Wascher, Vice-president of Marketing, La Senza

  • Talent, vision and team spirit – an explosive combination that brought forth the realization of an exceptionally creative product.

    — Brigitte Mittelhammer, President, Tam-Tam / Tbwa

  • Even though we were thousands of miles from Montreal, the warmth and professionalism of Bazooka’s service always gave me the impression that they were just down the street.

    — Scott Ferguson, Marketing Manager, Waterpik Technologies

  • Genius! Bazooka not only provides fantastic creative, but is a family. You’ll never want to turn anywhere else.

    — Johanna McLellan, Assistant Brand Manager, Para

  • If you’re looking for excellence, Bazooka is the place to be.

    — Mario Pimentel, President, Aliments Pimentel

  • Bazooka captured our brand essence and reinforced our position as a leader in the coffee market.

    — Caroline Gudz, Standards Director, Van Houtte

  • During the launch of Clark beans, Bazooka created a dynamic new look, re-energizing the traditional canned beans sector.

    — Michèle Guibord, Brand Manager, J.R. Ouimet inc.

  • Fresh, original and smart designs – inspiring concepts, inspiring team.

    — Jessie Taras, President, Aliments Aquafuchsia inc.

  • Bazooka embodies that oh-so-rare balance of creativity, rigour and a passion for doing the job well. It is always a pleasure to collaborate with them. Brenda and her team know how to bring out the best of each project. You become addicted to Bazooka and you always want more...

    — Michel Lepage, President, SHOP-INC

NAYA
  • NAYA

    Zest

    Bazooka created the Naya Zest brand name and label - the colourful silhouettes were applied to multiple platforms.

  • NAYA

    American label

    Focusing on the transparency of the new label made of 100% recyclable plastic, Bazooka modernized the brand image and carried it through the whole range.

  • NAYA

    American label

    Bazooka developed a label and English tagline for Naya’s American packaging, celebrating the pure, wild Canadian landscape where Naya draws both its water and its inspiration.

  • NAYA

    Zest

    Bazooka updated the logo and, for each flavour and colour, created stylized silhouettes moving within a wave of transparent water.

  • NAYA

    Bazooka expanded the Naya imagery into new, green packaging that expresses Naya’s commitment to the environment.

SICO / PPG
  • SICO/PPG

    Brochures

    Sico launched a new colour palette centred around five themes and wanted to create inspirational brochures that would fire the design imagination of their target market.

  • SICO/PPG

    Brochures

    Bazooka dared to propose metallic embossing, even though the brochures would be printed in the millions and available for free. Each brochure uses a specific aesthetic approach, combining stunning photos, exuberant typography and accurate paint samples.

  • SICO/PPG

    SICO stain and wood finish brochures

    Favouring a pared-down, Zen approach, Bazooka designed a series of brochures centred around natural elements photographed on stained wood. Seldom used for this type of product, the close-ups let the viewer fully appreciate the effect of the wood finish on the wood. The new brochures, as beautiful as they are striking, are in high demand and constantly being reprinted.

  • CIL/PPG

    Packaging

    PPG wanted to revitalize CIL, its entry-level brand, while respecting the brand’s core attribute of affordability.

    Bazooka gave the CIL brand a neater, more modern look, accessible to everyone. We created photographic icons and developed an inspiring setting for each finish, imparting a fresh, more urban personality to the range.

  • SICO/PPG

    Packaging

    Sico launched a superior-quality paint whose name and design needed to reflect its exceptional and aspirational qualities.

    The success of this new brand relied on a visual identity that charismatically conveyed its artistic flair. Bazooka created a revolutionary “gallon” of paint featuring hot-stamping, metallic colours and embossing. Along with an inspiring name, the new labels directly target consumers seeking a top-of-the-line product.

TAFISA
  • TAFISA

    Green launch

    Bazooka designed eco-friendly iconography to highlight the beauty, form and function of decorative laminates made from plants.

  • TAFISA

    Magazine ads

    Bazooka developed an ad campaign based on the concept of texture, shooting the handbags of fashion designer Denis Gagnon, no less, against the tactile laminate backdrops. A real invitation to reach out and touch.

  • TAFISA

    Binder

    Bazooka developed a series of high-end tools with a fresh, user-friendly look. This fashion-inspired “mix and match” approach invites designers to play and create.

    With wood samples shaped like Scrabble tiles, the binder became an invaluable all-in-one tool for designers.

  • TAFISA

    Brochure

    Updated every two years, the brochure reinforces Tafisa’s imagery, whether by promoting new products, leveraging the latest trend or expressing classic elegance.

  • TAFISA

    Website

    The agency handled design aspects of the brand’s website.
    www.tafisa.ca

PARA
  • PARA

    Advertisement

    Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

  • PARA

    Campaign

    Bazooka developed a high-fashion advertising/promo campaign with packaging to match, launching the slogan still used by Para: Gallons of style.

  • PARA

    Advertisement

    Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

  • PARA

    Packaging

    Borrowing accessories from the fashion world, Para reiterates the brand’s timeless, upmarket positioning.

  • PARA

    Advertisement

    Point-of-sale advertising features top-level fashion models, and even the colour-saturated samples express the new fashion direction.

DERMTEK
  • DERMTEK

    Brochure

    Bazooka’s promotional brochure for doctors and pharmacists stylishly introduced Dermtek’s entire offering.

  • DERMTEK

    Point-of-sale advertising

    To highlight the night cream as just one example, Bazooka created a promotion featuring a pillow as satiny-smooth as the cream, and used hot-stamped packaging to instantly attract attention on the shelf.

  • DERMTEK

    Reversa imagery

    Bazooka designed the packaging for the 15 products launched by the Reversa brand over the years, developing a colour system and one texture per product to make choosing easy for consumers.

  • DERMTEK

    Reversa promotion

    Bazooka created an ultra-feminine poster that subsequently made its way into every dermatologist’s waiting room.

  • DERMTEK

    Product launch

    Bazooka ensured brand evolution for the launch of Dermtek’s eye contour product, adding bright colours and playful typography to their iconic white packaging.

VAN HOUTTE / ADAGIO
  • Van Houtte

    Van Houtte wanted to update its logo and merchandising tools, all while respecting its well-recognized imagery.

    Bazooka emphasized the brand’s European, gourmet positioning by refining the existing logo and graphics to convey distinction and leadership. A new slogan, still currently used, was created in both French and English. This new identity was then carried throughout the brand, from takeout cups to in-store advertising.

  • ADAGIO

    Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

    Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

  • ADAGIO

    Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

    Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

  • ADAGIO

    Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

    Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

  • ADAGIO

    Van Houtte wanted to launch a new line of coffees, this time in fine food outlets, using a gourmet boutique approach.

    Bazooka developed the imagery for the new line, from packaging to the brand name itself. Thanks to its European/Italian inflection, the name “Adagio” imparts authenticity and dynamism to the new coffee, which remains one of Van Houtte’s best sellers.

BROWNS / B2
  • BROWNS / B2

    In-store campaign

    With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

    Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

  • BROWNS / B2

    In-store campaign

    With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

    Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

  • BROWNS / B2

    In-store campaign

    With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

    Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

  • BROWNS / B2

    In-store campaign

    With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

    Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

  • BROWNS / B2

    In-store campaign

    With 60 stores across Canada, Browns wanted to develop creative and exciting point-of-sale advertising that celebrated the seasons and the arrival of new merchandise.

    Bazooka crafted an ingenious, decidedly modern campaign showcasing the ‘personalities’ of the shoes. Metallic paper posters for the B2 brand were also launched, using hip iconography that successfully delivered the fashion Wow without the supermodel budget.

OMBRELLE
  • OMBRELLE

    Brand Identity

    Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

  • OMBRELLE

    New logo

    Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

  • OMBRELLE

    Packaging

    Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

  • OMBRELLE

    Packaging

    Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

  • OMBRELLE

    Sailboat

    Bazooka created Ombrelle’s distinctive imagery, designing a simple colour logo that stands out against the “pharmaceutical” white bottle. Over the years, we oversaw the expansion of the range and produced magazine ads, as well as kits for dermatologists. Now owned by the multinational company L’Oréal, Ombrelle continues to use our original imagery.

CORPORATE
  • Shop Inc.

    Branding

    Bazooka developed the entire brand image for this company specializing in experience shopping. An approach using mystery, monochromatic design and the latest printing techniques produced outstanding results.

  • Seneca

    Brochure

    Bazooka updated the logo and created, from concept through to photography, all the corporate and promotional materials: brochure, business cards, etc.

  • Dr. Gilles Beauregard

    Stationary

    New branding

  • MUZO

    Branding

    A new hotel for urban cats and dogs, Muzo caters to an upscale clientele that values a professional approach and customized service. To establish Muzo’s brand image, Bazooka developed sleek, stylish imagery that expresses affection and a sense of playfulness.

  • THE FIFTH AVENUE

    Brochure

    Bazooka carried out the concept, photography and printing for this promotional brochure: a turnkey piece celebrating the beauty and prestige of this New York City location.

visual identity

Meet our flight crew

Bazooka’s supercharged team runs on big, beautiful ideas.

Brenda Lavoie

President and Creative Director

Brenda, entrepreneur-designer and our intrepid leader, is as vocal about elevated design as she is about sharing the thrill of the journey. A born artist with finely honed instincts, she listens, inspires and always surprises, combining creative excellence with the pure pleasure of the process.

Joan Smith

Graphic Designer

Joan is our design aficionado who thrives on... coffee! After highly successful stints in agencies from Montreal to Vancouver, from Bertuch to Breton, she finally landed at Bazooka, where her design work, her energy and her ahead-of-the-curve DNA have our clients fired up.

Lyne Roy

Project Manager

Supreme navigator and exemplary second-in-command, Lyne misses nothing, ensuring safe passage and happy clients with every project. She always has a smile on her face, in her voice… and even in the heat of the action. Bring it on – Lyne makes quick work of every challenge.

Hélène Seeley

Director of Production

Loyal colleague and ally Hélène has the skills that prepare all our ideas for a smooth take-off. Dedicated and organized, she knows production mechanics inside out, ensuring everything’s in place for your projects to go from ready-to-print... to ready-to-impress.

Partners

The Bazooka team also draws from a network of talented and experienced collaborating partners - copywriters, photographers, illustrators and programmers - providing you with tailor-made creative that delivers on every level.

Our fields of operation

graphic design
branding
packaging
infographics
interactive design
publicity / promo
illustration
KEURIG CANADA PPG BROWNS ARTISANS DU PAYSAGE CHUM TAFISA ARTEMANO PALAIS DES CONGRÈS LES1001.CA ALCAN AQUAFUCHSIA BRISTOL-MYERS SQUIBB CHANEL CIRQUE DU SOLEIL CLUB ATWATER DANONE DERMTEK PHARMA DYNAMITE NAYA ECS FEMPRO INFASCO HYDRO-QUÉBEC JOHNSON & JOHNSON LA SENZA LAURA CANADA LE CHÂTEAU L’ORÉAL MARCELLE MELENNY PRODUCTIONS MIX 96, CHOM FM & CJAD MOLSON DRY MONDOR NIKE NUTRIPUR O.I.I.Q. OUTBOX PARA SAVORY’S FINE FOODS SANDOZ SAPUTO SICO SAQ SODEC STIKEMAN, ELLIOT TECHNILAB TREMBLANT CAPITAL ULTRAMAR VALEO PHARMA VAN HOUTTE WATERPIK NEW BALANCE PPG KEURIG CANADA ARTISANS DU PAYSAGE

Contact us

T 514.281.3070
E info@bazookadesign.com

391 Laurier avenue West
Montreal, Quebec H2V 2K3

T 514.281.3070
E info@bazookadesign.com

391 Laurier avenue West
Montreal, Quebec H2V 2K3